You're not too late. You're just scared.
Let’s be real, we all do this thing where we sit on an idea for way too long.
We tell ourselves we’re waiting for the right time. That we’re not ready yet. That someone else has already done it better, faster, cleaner.
I’ve done it too. More times than I’d like to admit.
There was this idea I had. A product that had been bouncing around my head for months. I even started designing it once. Got a little too excited and made the logo before anything else (classic mistake). But every time I got close to building it, I’d stop myself.
Why?
Because I saw someone else tweet something similar.
Because I thought I needed more experience.
Because I thought, “Maybe next month, when things settle down.”
Because some voice in my head kept whispering, you’re not ready yet.
And that voice? It sounds smart. Cautious. Responsible.
But it’s just fear with a marketing degree.
We dress it up in logic saying “I’ll wait until I have more time,” or “It’s not the right market anymore.”
But underneath it? We’re just scared to start before we feel 100% confident.
And that moment? It never comes.
I convinced myself the timing wasn’t right. That I had to wait until I “leveled up”... whatever that meant.
But then someone else built something similar.
It got a little traction, then flopped.
Another one pivoted into a completely different space.
Neither looked anything like what I had imagined.
And that’s when it hit me:
Even if someone has done it already, that doesn’t mean your version isn’t worth building.
You bring a different voice. A different angle. A different story.
If anything, seeing others try it means there’s proof that people are interested. They just haven’t seen it done your way yet.
You’re not too late, you’re just waiting for permission to begin.
And spoiler: no one’s going to give it to you.
Another flavor of the same fear is this idea that you’re not ready to build it yet.
That you have to wait until you're more skilled, more experienced, more “legit.”
That one used to hit me hard.
It’s like standing in front of a locked door with the key already in your pocket, refusing to use it.
But the truth is, readiness is a decision, not a status you reach.
You don’t suddenly become ready. You get ready by starting.
You don’t need to know exactly how it’ll turn out.
You just need to take the first step.
Don’t overthink the perfect moment. It doesn’t exist.
Start before you feel ready. Launch before it’s perfect.
Here’s what I try to remind myself when I feel that hesitation creep in:
Stop waiting for the stars to align.
You’re just scared of being seen before you feel ready.
But here’s the wild part: when you finally show up, even half-built?People won’t laugh.They’ll lean in.
